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Focus on reach, rather than fan count, on your Facebook page

December 3, 2012

flickrAs Facebook grows and changes, businesses need to exercise prudence in what they post, as well as educate themselves on the metrics and stats of their page. This article from DrivingSales offers incite into how you should be directing your marketing campaign to focus on reach, rather than fan count.

Reach is Infinitely More Important than Fan Count on Facebook

by JD Rucker on Dec 1, 2012

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page’s performance dramatically. This is an important topic that will be covered more in-depth in a future series of articles, but for now it’s important to note.

As Facebook’s ability to drive traffic and improve branding continues to increase, the need to understand the metrics grows as well. Fans, the way that many businesses in the past (and some still presently) judged their effectiveness has never been as important as total reach, but now it’s even more important to note because of increased usage of the network. More people are on it and they’re spending more time on a daily basis. Facebook is no longer an option for businesses. It’s a must-have.

First, let’s get an understanding of what reach really is on Facebook.

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