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How to win fans and influence next-gen customers

August 15, 2012
A recent study by DMEautomotive (DMEa) found that the best way to keep customers coming back after they purchase a vehicle is by providing two rather ordinary services:  prepaid or complimentary maintenance plans, and top-notch customer service:
“Our survey provides fresh evidence that both prepaid and OEM-provided maintenance plans have a powerful impact on dealer service retention,” said Doug Van Sach, Vice President of Strategy & Analytics at DMEautomotive. “With nearly 3 in 5 consumers reporting they are likely to continue servicing at the dealership after their plan expires – compared to average dealer post-warranty retention rates of 22% to 40% (depending on vehicle make and age)
PR Newswire (

How is your dealership doing in these areas? Now is a good time to check in with your service team and sales staff and make sure your customers are satisfied!

Full article from prnewswire below:

Maintenance Plans Keep Consumers Servicing at Dealership After Expiration (via PR Newswire)

DAYTONA BEACH, Fla., Aug. 13, 2012 /PRNewswire/ — DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today released key findings from its new national consumer survey1 that provides insight into the state of prepaid (PPM) and complimentary dealer and…

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