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Tips for Better Facebook Management

July 11, 2012

Great recap from Automotive Digest on what to do to help your Facebook page succeed. No matter how advanced your marketing department becomes, it’s good to go back to the basics every now and again.

See story in original location here.

5 Tips For Better Facebook Management

Every­one under­stands that it’s impor­tant to have a Face­book page, and a Face­book mar­ket­ing strat­egy, but you need to be sure it’s not stag­nat­ing. Once you’re estab­lished, your new goal should be gain­ing as many fans as humanly pos­si­ble. It can be tricky some­times, as peo­ple aren’t always keen to fol­low a busi­ness on their per­sonal page, but it’s possible.

Here are five of our favorite techniques:

♦ Put a “LIKE” box on your business’s web­page. This way, peo­ple who are inter­ested enough to visit your site will also be con­verted into Face­book fans, ensur­ing that you are mar­ket­ing to an appro­pri­ate, inter­ested demographic.

♦ Be sure to Cross pro­mote your Face­book page. You should have a link to your Face­book page as your sig­na­ture for emails, forums, and any other form of widely seen cor­re­spon­dence. Addi­tion­ally, it’s gen­er­ally eas­ier to gain fol­low­ers on Twit­ter than Face­book, so make sure you are Tweet­ing your Face­book URL so you’re Twit­ter fol­low­ers can be a fan on both platforms!

♦ Join Face­book groups that are rel­e­vant to your busi­ness. You can’t join as a Busi­ness, but you can use your per­sonal pro­file to become involved with per­ti­nent com­mu­ni­ties on Face­book. Be sure not to just spam you’re busi­ness page though. Become an active, con­tribut­ing mem­ber of the com­mu­nity so you’re not regarded as a shill.

♦ One you have a decent sized fan base, ask them to get involved. A sim­ple request that they share your page will gar­ner a sur­pris­ingly large response. Remem­ber that it’s a two-way street though. Be there with the answers when your fans have ques­tions or com­ments about your business.

♦ Finally, remem­ber that con­tent is king. If you’re post­ing inter­est­ing con­tent on your page, the fans will come. Inter­est­ing doesn’t just mean the sales you’re hav­ing or the ser­vices you offer; in fact, keep those posts to a min­i­mum. Post con­tent that is funny or provoca­tive, con­tent that peo­ple will want to share with their friends. That’s the best way to organ­i­cally grow your fan base and have peo­ple eager to view your page!

The experts at Wiki­mo­tive can be reached via the con­tact page or by call­ing 888–692-9818.

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