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Use Goals in Google Analytics to reach your 2012 potential

January 20, 2012

Use Google Analytics to help you reach your 2012 dealership goals.

Here’s a great article from DrivingSales about creating goals for yourself and your business in 2012, and pulling from Goals in Google Analytics to help you achieve them.

What is your dealership doing to succeed this year?

Why Setup Goals?

Goals in Google Analytics coupled with Multi-Channel Sales Funnels can start to give you insight into the influences that brought local consumers to your website.

For example, a company comes in to sell you a product/service that claims will drive more qualified consumers to your inventory pages.  How do you measure that claim?  

Another vendor claims that by adding video to your website, consumer engagement will go up 250%.  How do you measure that?  

You decide to invest more in direct mail campaigns for Fixed Ops.  The vendor claims that online service appointments and visits to your “Service Specials” page will increase 150%.  How do you measure that?

Goals, when setup to match your marketing objectives, can be a simpel way to consolidate data for an executive reports each month.

What Goals Should We Setup?

There are four conditions that represent a goal in Google Analytics:

  1. A specific page is viewed
  2. A period of time on your website
  3. Pages are viewed per visit
  4. An event

Check out the DrivingSales.com article here to read the full story!

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