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Black Friday Green for Some Auto Dealers

December 1, 2011

Black Friday weekend, followed by Cyber Monday, is traditionally a very important weekend for retailers. The holiday season is officially underway, and consumers are being bombarded with advertisements from every direction.

This year, the weekend saw marketing efforts pay off for a number of industries – and the automotive sector was no exception….

Some auto dealers find green in Black Friday

Danielle Emerson
Automotive News — November 30, 2011 – 1:38 pm ET

DETROIT — The long weekend that starts with Black Friday is the time traditional retailers kick off the start of the holiday season by making big bucks from bargain-hunting consumers.

And car dealers apparently earned a piece of the action this year, too.

Light-vehicle U.S. sales in November, which will be announced tomorrow, could be at the best rate since the “cash for clunkers” program in August 2009, Bloomberg reported today.

“It was very successful,” Chris Huston, general sales manager for Andy Mohr Ford in Plainfield, Ind., said of his dealership’s Black Friday turnout.

Over the weekend, some dealers tried their luck at bringing customers into their showrooms by offering iPads or TVs with the purchase of a new car, on top of manufacturer and dealer incentives.

The Bloomberg report said light-vehicle sales for the month may have run at a 13.4 million seasonally adjusted annual rate, by the average of 14 analysts it surveyed. If that’s the case, that would top the 12.3 million pace of a year earlier and October’s 13.3 million rate.

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