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Subaru’s Facebook Fans Choose Make-A-Wish Foundation

October 6, 2011

Subaru embraced their social media followers for their latest campaign – they allowed their Facebook fans to choose where Subaru’s “Share The Love” donations should be sent. It’s a great example of how the automotive industry is using social networking and online marketing strategies both to promote their own brand, as well as to give back to the community.

This article can be read in full in its original location on

Subaru’s Facebook Fans Choose Make-A-Wish Foundation

By Reporter September 20th, 2011 |

Each year Subaru runs its “Share The Love” sales promotion, where it donates $250 to a charity for each car it sells in a specified period of time. This year, Subaru wanted to let its Facebook fans help decide on one of the charities that will receive a donation. After three weeks, Subaru’s fans chose the Make-A-Wish Foundation.

The Make-A-Wish Foundation will be one of five charities to receive a collective $5 million in donations from the annual event. Facebook fans voted on charities for three weeks between August 25 and September 15.

Consumers who purchase or lease a new Subaruduring the Share The Love Event will get to choose which of the five charities listed below will receive their $250 donation:

  • American Forests
  • The American Society For Prevention Of Cruelty To Animals
  • Make-A-Wish Foundation
  • Meals On Wheels Association Of America
  • Special Olympics

Subaru has yet to announce the dates during which buyers can make donations through the 2011 Share The Love Event.

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