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How Do I Connect with the Younger Demographic?

April 8, 2011

Don’t be old-fashioned… embrace change!


If you want to reach a younger demographic, you’ll need to market within their space. Get your dealership online and make yourself heard on popular social sites like Facebook, Twitter, and Youtube. Be upfront, be interesting, and most of all, be genuine.

Once you generate some visibility, start building up a good report…


The First Step: Creating Your Online Reputation

Take a look at this how-to article for some pointers on how to market your reputation online:
The First Step is Always the Hardest: Creating Your Online Reputation

The Second Step: Embrace Your Online Reputation
Once you understand the concept of creating your social media reputation, take it further:
Embrace Your Online Reputation

Now it’s your turn: how is your dealership making sure it reaches the younger crowd of auto buyers?

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